THE CURRENCY CREATURES

PITCH WIN - VCCP
This work helped win the World First account.

World First understand there are many daunting factors preventing enterprising small businesses from trading abroad, but believe currency certainly shouldn't be one of them.

The challenge - We needed to encourage a new generation of bold business owners to break new ground abroad with World First as a partner.

The results - This route focused on the niggles and gremlins that eat away at our adventurous spirit and prevent us from realising our business potential.

Campaign would include OOH print and DM.

Client: 

World First

Agency:

VCCP