LIFE, LIKE FOOTBALL, HAS IT’S UPS AND DOWNS.

A series of idents that ran across Europe for Unicredit’s sponsorship of the UEFA Champions league.

The challenge - Each idea needed to capture the heart of Unicredit without using any dialogue.

The results - We drew on scenarios that were universal, and could be instantly recognisable no matter where you were from.

We made sure to still keep things light hearted, whilst exploring our inner Charlie Chaplin.

Campaign included TVC.

Client: 

Unicredit

Agency:

BBH