SAY IT TO GET IT
The challenge - Google wanted to promote their new 'voice search for mobile' in a fun and engaging way that stayed true to the Google tone of voice.
The results - We focused on phonetics and the idea of speech sounds. This got people interacting with the campaign as they, perhaps some what unaware, started to read the posters out loud. Locally we used targeted digital banners to experiment with colloquial language and how that might affect and enhance the understanding further.
I joined as part of a greater creative team after the pitch had been won to help expand the original concept of ‘say it to get it’ and further explore executions that would both engage and educate the audience.
Campaign included OOH Print and Digital.
Client:
Agency:
BBH
