Glide to Gatwick

Using the all-new Gatwick Express is simply the smoothest way to start your holiday.

The challenge - How can we capture the relaxing feeling you get when you step on the Gatwick Express and your holiday begins.

The results - We created a launch campaign rich in language associated with this promise and used a beautifully custom-made feather device to bring it all to life. Extra points for the nod to aviation too!

Campaign included OOH Print, OOH Digital, Press, Web/ Digital, Radio, Animation and Airport wayfinding.

Client: 

GTR / Gatwick Express

Agency: 

VCCP