THE OFFICIAL FOOD OF EVERYTHING

A small collection of work for Domino’s across a mixture of Social, CRM and OOH Print.

More work for Domino’s is available on request.

Client:

Domino’s

Agency:

VCCP

NEW - WINTER LOVE ISLAND 2020

The challenge - Winter Love Island is a brand new addition to the Love Island family. We needed to get people thinking about pizza even though Domino’s weren’t sponsors.

The results - We refreshed our social videos from the summer to help keep Domino’s front of mind when the show was starting.

Campaign included Social and CRM.

SUMMER LOVE ISLAND 2019

The challenge - Love Island has become a cultural wrecking ball. But how do you get people to think Domino’s when Love Island is on, especially when they’re not a sponsor for the show?

The results - We created a series of social videos and GIFs to help keep Domino’s front of mind when in front of the box.

Campaign included Social and CRM.

WALK IN WINS

The challenge - Customers are more likely to opt for delivery of a pizza rather than collecting it. But delivery is lazy, you just sit and wait for your pizza to arrive. How can we encourage people to get up and go collect instead?

The results - We created a disruptive social video to help encourage customers to do just that.

Campaign included Social and CRM.

GO ON A BLIND DATE

The challenge - Valentine’s Day is the second biggest day in the Domino’s calendar. Whether you’re in a long relationship or flying solo, it’s the perfect day for pizza. But what do you choose?

The results - We wanted our audience to mix it up a little and have an extra- saucy Valentine’s. So we dusted off our 90’s chat up lines and brought back everyones favourite dating show with a Domino’s spin.

All they needed to do was choose an eligible slice of tastiness for the night.

Campaign included Social and CRM.