Enhanced driving

1. A6

The challenge - Audi was launching the new A6 and wanted a series of posters to help promote features of the car.

The results - We created two ideas, one for the A6’s fuel consumption and another for its Wi-Fi connectivity.

Campaign included OOH Print, OOH Digital and Press.

Client: 

Audi

Agency: 

BBH

2. A team with history

The challenge - Audi have long since had a partnership with Manchester United and wanted to promote their sponsorship around Old Trafford.

The results - Following some research, we discovered that each year Manchester United had won the European Cup, Audi had released a pioneering car. Lucky us!

Outside of Old Trafford the dates wouldn’t mean anything. But inside, they were history. Perfect for targeting only United fans and showing how much their history is intertwined with Audi’s.

The campaign lived all around Old Trafford, including on the digital screens during match days for the whole season.

Campaign included OOH Print, OOH Digital.

Client: 

Audi

AGENCY: 

BBH