4K WORDS

CONCEPT PIECE - TABLE 19

The challenge - How do you capture the quality Sky Q offers customers across print media.

The results - We drew inspiration from the old adage ‘A picture is worth a thousand words’ and tweaked it slightly to 4K.

Each print would describe a scene from a movie or a moment in time in incredible detail. Delving into the minute detail that only Sky Q can offer you.

My CW was looking forward to flexing his descriptive muscles with this one.

Client: 

SKY

Agency: 

Table 19

CHANGING TODAY

The challenge - Nobody wants to hear how lucky they are to be receiving a brand new train station in 2018 when they are delayed on a wet and cold Tuesday morning in February 2016.

The results - We focused on all the little changes that were happening each and every day along the London Bridge mainlines rather than focusing on the end result in 2018.

It was designed as a coming together of all the train networks that use those lines to talk directly to the customer and let them know progress was being made.

Each poster used a different gradient to not only stand out, but to exude a feeling
of tranquility.

Campaign was parked but would have included OOH Print / OOH Digital.

Client:

GTR

Agency:

VCCP

CURIOUS KIDS

CONCEPT PIECE - VCCP

Set of posters pitched to Great Northern to promote spring travel.

The challenge - How do we get families using Great Northern trains during the school holidays.

The results - We focused on children’s curiosity and how Great Northern could help parents feed it with cheap day trips out.

Client:

GTR

Agency:

VCCP